EXCLUSIVE: Uniqlo Inks Dodgers Deal, Marks First Major U.S. Sports Partnership
By Ryma Chikhoune••WWD
Uniqlo partners with the Los Angeles Dodgers in its first major U.S. sports deal, securing naming rights at Dodger Stadium and launching activations.
Uniqlo has teamed up with the Los Angeles Dodgers, leveraging sport to expand its footprint in a key growth market. The deal gives the Japanese fashion company naming rights at Dodger Stadium, inclu…