Darius Acuff Reebok shoe deal: How Arkansas star made history with signature shoe agreement
Arkansas star Darius Acuff landed an unprecedented shoe deal with Reebok. Here's what you need to know.
Darius Acuff Reebok shoe deal: How Arkansas star made history with signature shoe agreement originally appeared on The Sporting News . Add The Sporting News as a Preferred Source by clicking here . Darius Acuff emerged as one of the most electrifying players in college basketball early in his freshman season at Arkansas, positioning himself as one of the top prospects in a loaded NBA Draft.
Before Acuff even touches an NBA floor, he's locked into an unprecedented shoe deal. Acuff agreed to a deal with Reebok as the shoe brand bets on the Razorbacks star's remarkable offensive talent turning him into a prominent NBA player. Here's what you need to know about Acuff's deal with Reebok.
MARCH MADNESS HQ: Live NCAA bracket | TV schedule | Latest news and more Darius Acuff Reebok deal Rebook executive Jide Osifeso told ESPN after Arkansas' opening-weekend wins at the NCAA Tournament that Acuff had agreed to a signature shoe deal with the brand. Acuff originally agreed to a sponsorship deal with Reebok in 2025 along with Tennessee's Nate Ament and other athletes, but he is the first to break through with a signature shoe as his star rises. Acuff has been sensational on the offensive end for Arkansas, leading the SEC with 23.
3 points and 6. 5 assists per game. He scored a combined 60 points between Arkansas' first two NCAA Tournament games.