Dusty May calls out failures in college sports amid revenue-sharing era: ‘It’s our fault’
CHICAGO – One year ago, as Dusty May and Michigan got ready for the Sweet Sixteen, revenue-sharing had not yet officially arrived. That happened in June when the landmark House settlement received final approval, bringing the rev-share era to college athletics. Under terms of the 10-year agreement, a $20.
5 million cap went into effect. That figure is expected to grow annually and get to $21. 3 million in 2026-27.
But May had questions about the revenue-sharing component – most notably, about how schools would stay below the cap. SUBSCRIBE to the On3 NIL and Sports Business Newsletter As he assessed the state of the game, May noted the impact of football, which was well-known to be getting the majority of rev-share dollars. But the journey that got the landscape to this point, he said, stemmed from decisions that didn’t pan out the way people expected.
That said, he called on coaches and others to “fix it” and make it a more level playing field. “When they [announced] these numbers, I thought, ‘Wow, is everyone going to be under this cap? '” May told reporters Thursday ahead of Friday’s game against Alabama .
“And then, football spends three times – I don’t spend a lot of time thinking about it. I have my own opinions on where the game needs to go and why we failed our sport for so long as coaches and administrators to let it get to this point. “But ultimately, it’s our fault.