👀 CBF president vetoes Brasa on Brazil's new kit
👀 CBF president vetoes Brasa on Brazil's new kit Amid the controversy sparked by the Brazilian National Team’s new kit, CBF president Samir Xaud gave an exclusive interview to ESPN in Boston, where Carlo Ancelotti’s squad is preparing for the friendly against France. Xaud was unequivocal in stating that the term "Brasa," created by Nike for the socks of the main kit, will be removed. The president revealed that he was "caught by surprise" by the detail in the official launch, stressing that the initial idea presented by the sportswear supplier did not include the wording.
He drew a line between Nike’s aggressive marketing and the CBF’s institutional values, defending the country’s culture and tradition. "Our kit is our mantle, it is green and yellow. There won’t be this 'Brasa' issue.
Our name is 'Brazil,' and that is what will appear on the socks. I’m doing this out of the respect I have for the Brazilian flag," Xaud said. On the other hand, Xaud saw no issue with including the Jordan Brand logo on the number 2 kit (blue).
According to the president, the partnership was inherited from a previous administration, but is viewed positively as a strategy to internationalize the National Team. "I don’t see it as the person (Michael Jordan), but as the brand, which brings credibility and major partners. It’s a matter of strategic marketing," he explained.
Kit debut schedule Blue Shirt Debuts this Thursday (26) in the friendly against France at 5 p. m. at Gillette Stadium Yellow Shirt Will make its official debut on March 31 against Croatia in Orlando.