Award for Best Brand Strategic Campaign for "Orgull 'G' Gironí"
Award for Best Brand Strategic Campaign for "Orgull 'G' Gironí" The Girona FC has been awarded the prize for Best Strategic Brand Campaign as part of the second edition of the awards organized by LaLiga's Club Office. The recognition highlights the campaign "Orgull 'G' Gironí" as the most outstanding among the 42 clubs that are part of LaLiga EA Sports and LaLiga Hypermotion. The initiative is visualized in a capital "G," which originates from the silhouette of the water shield present in the Club's emblem, combined with the words "Orgull Gironí" (Gironí Pride).
This graphic evolution symbolizes the strength and essence of a territory with a unique identity and a strong sense of belonging. The "Orgull Gironí" transcends the sports realm to become a shared symbol for all those who love the Girona region, highlighting the excellence of the area in fields such as gastronomy, culture, sports, and landscape, projecting the values of a land with its own unmistakable character. The campaign was accompanied by a series of actions that reinforced its message and impact.
Among them, the third kit of this season featured the "G" instead of the Club's crest, conveying the idea of representing an entire territory and a collective sentiment. A podcast was also launched, featuring interviews with Girona talents from various fields, as well as captain's armbands that included illustrations of different locations in Girona for each home match. Additionally, an outdoor advertising plan was rolled out across the province of Girona with graphics highlighting various points of the region.
These actions were complemented by visibility initiatives during home matches, with prominent presence on the kit, banners, and advertising boards. In this category, second place went to Albacete Balompié for its project "Pasión por el Campo," while RC Celta secured third place with the initiative "El Mejor Regalo de la Historia," developed in collaboration with the program La Revuelta, through which the club displayed its logo on the jersey and donated 10 euros for each piece sold to the Spanish Association Against Cancer (AECC). The awards, presented during the V Club Days held at PortAventura World, recognize the most innovative projects in Spanish professional football in areas such as brand strategy, infrastructure exploitation, digital transformation, or international business and fan engagement.
One of the key aspects of these awards is that the clubs themselves vote for the most outstanding initiatives, thus fostering collaboration and the exchange of best practices within the industry. In this second edition, seven categories were established to reflect the diversity and evolution of the football business. Among other recognitions, RC Deportivo was distinguished with the Luis Gil award for the most collaborative club.