Masters most sought-after merch item sports unique twist for 2026

Augusta unveiled the 2026 edition of the popular Masters gnome merch item, and it features a working umbrella. @TheMasters on Instagram Unless you’re a true Masters fanatic, you probably don’t know that a simple garden gnome has become, by far, the most sought-after Masters merch item every April. And this year is no different.

The Masters gnomes, which have a surprisingly short history at the tournament, are unique each year. But they’re always decked out in Masters-related duds. While relatively inexpensive when purchased at Augusta, the Masters gnomes can reach eye-watering prices on the secondary market.

With two weeks to go until the start of the 2026 Masters , Augusta National unveiled its latest Masters gnome creation for this year’s event, and it features a unique twist. Here’s what you need to know. 2026 Masters gnome has trick up its (umbrella) sleeve Since the Masters gnomes are dressed differently every year, fans are anxious to find out what the new gnome will look like as the tournament approaches.

Past editions have featured gnomes decked out in white Masters caddie uniforms, dressed as rabid Masters patrons covered in tournament patches , or members in blue Masters sweaters with golf clubs flung over their shoulders . One year, the Masters gnome was decked out in a red Masters sweater and a Masters winter knit hat (the Masters gnomes always sport white hair and beards, giving that iteration a distinct Santa Claus feel). News At the Masters, the gnomes have taken over By: Dylan Dethier Since 2024, Augusta has unveiled the new gnome on Instagram ahead of the tournament.