Fresno State Athletics Launches Bulldog Sports Enterprises, locally based multimedia rights
FRESNO, Calif. (KSEE/KGPE) – Fresno State Athletics announced the launch of Bulldog Sports Enterprises (BSE), a locally based multimedia rights and corporate partnerships agency that will represent Fresno State. Fresno State Athletics is shifting from its multimedia rights model to a localized agency built to provide local partnerships and new opportunities to grow revenue in a […]
FRESNO, Calif. ( KSEE/KGPE ) – Fresno State Athletics announced the launch of Bulldog Sports Enterprises (BSE), a locally based multimedia rights and corporate partnerships agency that will represent Fresno State. Fresno State Athletics is shifting from its multimedia rights model to a localized agency built to provide local partnerships and new opportunities to grow revenue in a the new-collegiate athletics landscape.
“College athletics is changing at an unprecedented pace, and Fresno State must evolve with it to remain competitive,” said Garrett Klassy, Director of Athletics. “As we prepare for the move to the Pac-12, this is about putting the right model in place to maximize revenue, create flexibility, and strengthen our long-term financial future. Bulldog Sports Enterprises gives us a localized, entrepreneurial approach that reflects the power of the Valley, preserves control of our brand and assets, and creates meaningful opportunities for our student-athletes as we compete at the highest level.
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