Why Netflix took over McCovey cove for Yankees-Giants Opening Day MLB game

Why Netflix took over McCovey cove for Yankees-Giants Opening Day MLB game originally appeared on The Sporting News . Add The Sporting News as a Preferred Source by clicking here . The 2026 MLB season began on Wednesday, March 25, with the San Francisco Giants hosting the New York Yankees .

The game was broadcast on Netflix, the platform's first time airing a baseball game. Netflix has been getting increasingly involved in live sports and no one can accuse them of not cross-marketing at every chance they get. As the platform does with its NFL broadcasts, it made sure to use many of its other assets from other Netflix projects.

This was why stand-up comedian Bert Kreischer was involved in the pre-game show. When Kresicher got his chance to talk during the pre-game show, he was in a kayak in McCovey Cove. Not only was it a kayak, but it was a red kayak marked with Netflix's iconic "N" logo.

Kreischer and his kayak were surrounded by tons of other kayaks as Netflix had fully taken over the iconic cove. There was even a blown-up baseball, which was an advertisement for the game with yet another logo. Here is more on why Netflix took over McCovey Cove for the 2026 season-opener between the Yankees and the Giants.