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What Amazon Prime has in store for its Masters streaming coverage

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Amazon Prime is entering the Masters broadcast scene for the first time in 2026, and the streaming giant has big plans.

Amazon Prime will cover the Masters for the first time in 2026. Getty Images New television partners arrive at Augusta National about as frequently as the United States embarks upon visits to the moon. In 2026, CBS will celebrate its 70th year broadcasting golf’s first major ; ESPN will celebrate its 18th; and a new upstart (and global streaming giant/part of the largest company in the United States) named Amazon Prime will celebrate its first Masters telecast.

By those metrics, Amazon Prime’s addition to the Masters broadcast field for 2026 counts as a news story in its own right. But the streamer’s plans for 2026? Well, those are equally newsworthy, and on Wednesday morning, we received our first glimpse into them.

According to a release distributed by the Masters, Prime Video will broadcast from 1-3 p. m. ET on Thursday and Friday leading into ESPN’s eventual coverage of the opening two rounds.

In addition, Prime will offer a first-of-its-kind stats-based broadcast named Inside Amen Corner, a dedicated feed on Prime Video that will aim to take diehard fans deeper into the action and strategy for the most famous three holes on property at Augusta National — Nos. 11, 12 and 13. Based on the press release’s description, Inside Amen Corner appears to be Prime’s attempt to mimic the “ Prime Vision ” broadcast that has grown a sincere affection among Thursday Night Football diehards for its endlessly nerdy, delightfully in-depth coverage of the nuances of football.