olympics

Jeff Webb, entrepreneur and the 'founder of modern cheerleading,' dies at 76

Yahoo Sports

Jeff Webb is known as the "founder of modern cheerleading" for his role in turning it into a competitive sport. He died Thursday, a family spokesperson said.

Jeff Webb, an entrepreneur known as the 'founder of modern cheerleading,' died last week at age 76. (Ryan Miller / Getty Images) Jeff Webb, known as the "founder of modern cheerleading" for his role in turning the activity into a competitive sport, died Thursday following "a tragic accident," a family spokesperson said Tuesday. He was 76.

A former yell leader for the University of Oklahoma cheerleading squad, Webb went on to form several organizations — including Varsity Spirit, the Universal Cheerleaders Assn. and the International Cheer Union — that helped him reshape what was once largely a sideline activity into an International Olympic Committee-recognized sport that features elements of gymnastics, stunts and dance. Cheer Daily reports that an email sent by Varsity Spirit president Bill Seely to the company's community said that Webb fell while playing pickleball earlier this month and suffered a severe head injury.

Webb was buried in a private ceremony for family on Sunday. A larger celebration of life will be held at a later date. Read more: Chuck Norris, black belt and action star known for 'Walker, Texas Ranger,' dies at 86 “Our father was, at his core, a man of inexhaustible energy, and he poured that energy into everything he did, from revolutionizing cheerleading to his never-ending — and constantly growing — list of activities," Webb's children said in a statement.

An avid outdoorsman, Webb managed a farm and hunting lodge and enjoyed offshore fishing and boating. He was also a pilot, author, publisher and guitar player. "He brought that same spirit of dedication and encouragement to being a father and grandfather," his children added.