Project B looking to expand to the men's game
The emerging global basketball league currently known as Project B, which has already signed several top women’s players, is now eyeing the men’s game. And LeBron James’ right-hand man is involved. Grady Burnett, one of Project B’s co-founders, told The Athletic Tuesday that the new league plans on “extending the careers of established players” when it launches next fall and is also working once again with Maverick Carter, a longtime friend and business partner of James.
Carter, 44, who oversees day-to-day operations of James’ businesses, had been a consultant for Project B until this fall but is now back in the fold as an adviser and board director, Burnett said. New York Times This article originally appeared on Hoops Hype: Project B looking to expand to the men's game