Why was Hubert Davis fired? North Carolina says it 'must move forward'

North Carolina basketball is moving on from Hubert Davis . The Tar Heels made the decision to part ways with its coach after five seasons at his alma mater, a move that will have major ramifications on the college basketball world. There was belief a move could happen after North Carolina had a stunning first round exit in the NCAA Tournament, losing after it had a 19-point lead over VCU for the largest comeback first-round win.

Still, Davis was relatively successful, including a national championship game appearance in his first season. So why did North Carolina decide it was time for a new coach? UNC basketball coach candidates: Who will replace Hubert Davis?

Expect big names linked Why did North Carolina fire Hubert Davis? North Carolina athletic director Bubba Cunningham and executive associate athletic director Steve Newmark, the soon-to-be athletic director, made the decision to part ways with Davis. "We appreciate all that Hubert has done for Carolina as a player, assistant coach, head coach and community leader – he has helped make special memories we will never forget," Cunningham said in a statement .

"This was not an easy decision because of Hubert's tremendous character and all he has given to the program, but we must move forward in a way that allows our team to compete more consistently at an elite level. " The key verbiage is "compete more consistently at an elite level," as the Tar Heels have fallen short of their massive expectations. After falling just short of winning the national title in 2022, the Tar Heels started the following season the No.