2028 LA Olympics visual concept inspired by California superblooms

Designers for the 2028 Los Angeles Olympic Games looked to nature for inspiration when coming up with a visual concept for the event. The  Olympics on Monday announced  the “Look of the Games” — and it came with a burst of colors, inspired by California’s superblooms. The concept, “LA in full bloom,” is centered on the “rare natural phenomenon where dormant wildflower seeds burst into color across Southern California, transforming the landscape.

" Ric Edwards, LA28's vice president of brand design, said the rare occurrence “mirrors the spirit of the Olympic and Paralympic Games. ” “Athletes train their entire lives for a moment on the greatest stage in sports. When the conditions are right, everything comes together, and something extraordinary happens,” Edwards said in a news release.

“That feeling of anticipation, energy, and the culmination of the many moments that led them here is what inspired our Look of the Games. ” In addition to the superblooms, the designers also looked to history. “We were inspired by the spirit of LA Games past,” Geoff Engelhardt, LA28's head of brand design, said in a news release.

“Both the 1932 and 1984 Games were bold, optimistic, Californian and unapologetically joyful. We wanted to carry that same emotional frequency forward, expressed in a visual language that feels distinctly of today. ” The “look” will  be featured on everything  “from the smallest pin to a giant stadium,” Edwards said in a video announcing the concept.