PFL considering total rebrand, including name and logo change — ‘This really is a new era’
Sorry, GFL is already taken.
HOLLYWOOD, FL - AUGUST 21: Fabian Edwards celebrates after defeating Dalton Rosta during the finals of the PFL 2025 World Tournament at the Seminole Hard Rock Hotel & Casino on August 21, 2025 in Hollywood, Florida. (Photo by Cooper Neill/Getty Images) | Getty Images Professional Fighters League (PFL) may undergo a total rebrand of the total rebrand they did back in 2017 . Starting to sound like an identity crisis … or maybe the Ship of Theseus.
New CEO John Martin, who replaced former CEO Peter Murray , was recently talking to Ariel Helwani about his goals for 2026 and beyond. In addition to scrapping its tournament format , PFL is also considering a facelift for its “new era. ” Here’s an excerpt from their conversation: Martin : They have all been extremely supportive of me and what we’re trying to do.
Everybody’s in alignment. We’re all now rowing in the same boat. Helwani : Would you consider a rebrand?
Fresh start? Martin : Yeah, we’re still maybe considering. Helwani : Okay, it’s still on the table.