Detroit Cass Tech's Darius Acuff Jr. lands historic shoe deal at Arkansas
Acuff was named the 2025-26 Southeastern Conference Player of the Year.
Arkansas All-American Darius Acuff Jr. has a deal with Reebok to become the first NCAA men's athlete to land a signature shoe from a major U. S.
brand while still in college. Reebok head of basketball Jide Osifeso confirmed the historic agreement with ESPN on Tuesday. A 19-year-old freshman from Detroit Cass Tech, Acuff was named the 2025-26 Southeastern Conference Player of the Year after becoming the first player to lead the league in points and assists per game since LSU legend Pete Maravich in 1969-70.
After winning the SEC tournament, Arkansas has reached the Sweet 16 of the NCAA Tournament as a No. 4 seed. The Razorbacks (28-8) face West Region No.
1 seed Arizona (34-2) on Thursday night in San Jose, Calif. The 6-foot-3 Acuff is averaging 23. 3 points, 6.