Darius Acuff Jr. secures historic Reebok partnership amid Arkansas’ March Madness run
March Madness has so far been delivering once again this year, with a number of college basketball stars making a name for themselves through the first and second rounds of the 2026 NCAA Tournament . One of those stars who has been playing good basketball in the tourney is Arkansas freshman Darius Acuff Jr. , who has also been one of the best players throughout the season for John Calipari’s squad.
MORE: CBS, TNT Sports record highest-rated opening day in NCAA Tournament history While the Razorbacks guard has sure been making waves with his impact on the court, he has now made quite the splash off the court as well. Arkansas freshman star Darius Acuff Jr. has landed a signature shoe with Reebok, becoming the first NCAA men’s athlete to receive one from a major U.
S. brand while still in college, Reebok’s head of basketball, Jide Osifeso, tells ESPN. pic.
twitter. com/MDoHkgqdIW — Shams Charania (@ShamsCharania) March 24, 2026 As per ESPN Insider Shams Charania , Acuff Jr. is set to have his own signature shoe with Reebok.
Charania also notes that Reebok’s head of basketball, Jide Osifeso, has shared with ESPN that this partnership would make Acuff Jr. the first NCAA men’s athlete to receive a signature shoe from a major U. S.