Music City Bowl, FCS championship made big bucks for Nashville economy
The Music City Bowl and FCA championship, played seven days apart, provided a total of $69.5 million economic impact on Nashville.
The combined total economic impact of the 2025 Liberty Mutual Music City Bowl and the NCAA Football Championship Subdivision championship game in Nashville was nearly $70 million, according to the Nashville Sports Council . The two games were played in a span of seven days. The Music City Bowl between Tennessee and Illinois on Dec.
30 at Nissan Stadium generated $38. 2 million in economic impact throughout Nashville, while the FCS championship between Montana State and Illinois State on Jan. 5 at Vanderbilt's FirstBank Stadium followed close behind at $31.
3 million for a total of $69. 5 million. The Music City Bowl has been played annually in Nashville since 1998.
The $38. 2 million economic impact generated by the bowl was a record, topping the $32. 3 million impact in 2021 when Tennessee played Purdue.