Cricket powers India sports economy past $2 billion mark in 2025
•The Times of India
India's sports economy reached Rs 18,864 crore in 2025, surpassing $2 billion for the first time. Cricket led this growth, contributing 89% of total revenues. Media spending was the largest contributor, with digital advertising showing significant growth.
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Indias sports economy crossed the $2 billion milestone for the first time in 2025, reaching Rs 18,864 crore ($2.1 billion), according to WPP Medias latest Sporting Nation report. The industry grew 13…