Sports Marketing Measurement Playbook.
By Avinash Kaushik••Kaushik.net
Last year, nearly all of the top 50 telecasts in the US were connected to sports. The 97th Oscars, SNL 50th, a 60 mins interview, an episode of The Floor and 67th Grammys were the exception. #27 was “NFL Weather Delay,” turns out we will watch anything with s…
Last year, nearly all of the top 50 telecasts in the US were connected to sports. The 97th Oscars, SNL 50th, a 60 mins interview, an episode of The Floor and 67th Grammys were the exception. #27 wa…