IPL Cricket Media Rights Set to Plateau at $5.4 Billion in Next Cycle, Media Partners Asia Report Finds
Two decades of compounding growth in Indian Premier League cricket media rights are coming to an end, according to a new report from Media Partners Asia. MPA published “The IPL: Teams, Rights & Valuations” on March 24, projecting that the 2028–32 rights cycle will hold flat at $5. 4 billion in total – matching the current 2023–27 period but representing a 13% decline on a per-match basis, dropping from $13.
2 million to $11. 5 million. The firm attributes the per-match erosion to the expanded 94-match format, which adds volume without a corresponding increase in value.
More from Variety Walt Disney Studios Promotes Erin Barrier to SVP of Communications Disney Releases Trailer for New 'Create Your World' Doc Episode, Sets Pre-Orders for Collector Cinderella Doll Is a Disney Theme Park in Abu Dhabi Still Going Ahead Despite Middle East Conflict? The current cycle itself marked a dramatic leap from the 2018–22 period, when Star India held consolidated rights for $2. 55 billion.
In the 2022 auction , the rights were split across packages for the first time – Viacom18, backed by Mukesh Ambani’s Reliance Industries, paying around $3 billion to secure digital rights, while Disney paid $3. 01 billion to retain television. That head-to-head rivalry between the two giants was the engine of the near-threefold increase.
It will not be repeated: the subsequent merger of Viacom18 and Disney’s Indian operations , which created JioHotstar and unified all IPL rights under one platform, has removed the primary source of competitive tension from the market. Rights holders in the current cycle are facing cumulative losses of $1. 8–2 billion, MPA finds.
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