Rory McIlroy Is Making Golf Faster With His New(ish) League. Omega Is Here to Time It.

Rory McIlroy Talks the State of TGL, Omega Watches Omega / TGL Golf, like every other sport, is on the hunt for younger viewers. And at this point, it looks like the agreed-upon solution is team golf. It’s better for TV, better for social media, and when you watch something like Ryder Cup , just more liable to get far-reaching attention.

As with everything in golf, it falls on recently drawn party lines. LIV Golf—the Saudi Public Investment Fund-backed competitor to the PGA Tour—is trying to market itself with team uniforms and a Frankensteined team-slash-solo setup. On the other side, there’s TMRW Golf League (TGL), which is funded by the PGA Tour, Tiger Woods, Rory McIlroy, and a handful of America’s biggest sports team investors.

It’s a similar concept to the LIV playbook—engineer the game feel faster so it’s better for screens—but plays with a simulator screen and morphable green. It’s weird, and I had to get used to it. But it’s weird in the right direction.

I think it’s got a better chance of survival than LIV Golf, so you might want to get acquainted. Tonight and tomorrow, March 23 and 24, are the TGL Finals. This is the conclusion of the league’s second season, a bit of a watershed moment.