Jayson Tatum Talks March Madness, Recovery, and Getting Back on the Court
Boston Celtics star shares his memories of the NCAA Tournament ahead of March Madness and his AT&T commercial.
Jayson Tatum Talks March Madness Getty Images; Jason Speakman/MH Illustration BOSTON CELTICS STAR Jayson Tatum says he was “glued to the TV” during March Madness tournaments throughout his childhood. Now, the six-time All-Star and NBA Champion is featured in a March Madness commercial, ‘Baby’s First Dunk,’ for AT&T. Alongside a cameo from his mom, Brandy Cole-Barnes, Tatum highlights the importance of connection—a through line for his own basketball career.
His college, Duke, is synonymous with March Madness. Despite the Blue Devils’ historic success, attending Duke didn’t cross his mind when he was young. But by high school, his talent was evident—so the Blue Devils were on his radar.
“As I got older, I started to gain more knowledge in what I wanted to do and accomplish,” Tatum says. “Going to Duke was very appealing because of their track record and being on the biggest stage, all the primetime games. ” The level of competition was also a strong pull.
His inaugural UNC vs. Duke rivalry game inside Cameron Indoor Stadium is a core memory—Duke won that one, he added. In his only ACC Tournament in 2017, the Blue Devils entered as a five-seed.
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