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Why Spotify AI more than music will be the secret to keeping subscribers

By Trevor Laurence JockimsCNBC

A recent Spotify-ChatGPT deal is one more sign of how AI may be the best defense for a streaming music service in a me-too market for subscribers.

Streaming music apps have been nudging users into the artificial intelligence era with a limited track record of success. But AI-based recommendation tools from Apple, Amazon and pure-play streaming …