March Madness may be the last, best vestige of American monoculture
In today's edition: Bringing us together, Tom Brady returns to the field, KD passes MJ, Pogi conquers another Monument, City beat Arsenal, Baker's Dozen, and more.
Yahoo Sports AM is our daily newsletter that keeps you up to date on all things sports. Sign up here to get it every weekday morning. 🔥 The last campfire Iowa knocked off reigning champion Florida on Sunday to advance to the Sweet 16.
(Mike Carlson/Getty Images) Mike Carlson Once upon a time, we all watched the same shows, read the same magazines, and listened to the same albums. Culture was a shared thing — not because we chose it, but because there wasn't much of an alternative. Fast forward: The internet blew all of that apart, creating a world with something for everyone… and nothing for everyone .
We're all still watching, reading and listening. In fact, we're consuming more than ever. Just rarely the same stuff… rarely together.
Streaming gave us infinite choice but took away the water cooler. Social media brought us together, then algorithmically split us apart. You're out of the loop on the shows your neighbors are watching, let alone your own family.
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