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Todd Golden-Ben McCollum fight: Florida, Iowa coaches involved in heated exchange during March Madness game

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Todd Golden and Ben McCollum's verbal joust during Florida and Iowa's Round of 32 game took social media by storm.

Todd Golden-Ben McCollum fight: Florida, Iowa coaches involved in heated exchange during March Madness game originally appeared on The Sporting News . Add The Sporting News as a Preferred Source by clicking here . Pyrotechnics took hold of Benchmark International Arena during No.

1 Florida and No. 9 Iowa's Round of 32 tilt. The action on the floor proved feisty, with both sides exchanging bruising blows in the first half.

The Hawkeyes found the target on a number of occasions, only for the Gators to respond in kind. Iowa opened up a 10-point advantage ahead of the break, but by the time the halftime horn sounded, its advantage stood at just two. On the sidelines, a war of words brewed between the teams' two head coaches -- Florida's Todd Golden and Iowa's Ben McCollum.

Video of a heated confrontation between the pair danced across social media, adding a little more intensity to a matchup already teeming with it. Here's what you need to know. MARCH MADNESS HQ: Live NCAA bracket | TV schedule | Latest news and more Todd Golden-Ben McCollum fight Golden and McCollum confronted one another partway through the first-half of Sunday's game.