Dom Amore’s Sunday Read: UConn basketball’s Ads of March; Hall lacrosse to honor teammate, and more
If extra terrestrials landed in New Haven and somehow traveled north to Hartford on I-91, passing all the billboards, they could teleport two conclusions back to their planet: Earthlings must get into an awful lot of accidents, and they can get help from the firm of Strong, Arnold and Fudd. We jest, but throughout the state there is evidence of the potential of the UConn basketball brand in local advertising in this age of name-image-likeness, offering endorsement opportunities not available in other markets. Now as March Madness plays out, and viewers see some commercials so many times they can lip sync by the Round of 16, the whole country will be getting to know the UConn players, who will be featured in several national ad campaigns t hroughout the NCAA Tournament.
Since Selection Sunday, you’ve seen Solo Ball offering tax preparation tips in his baritone voice. (“You can do it solo, and you’ll have a ball, no pun intended … wink . ”) … Geno Auriemma and his players drawing up plays with breakfast items for a hotel chain.
… Men’s and women’s players talking investments. …KK Arnold and Silas Demary Jr. envisioning you behind the wheel of a new car.
… And like good neighbors, Sarah Strong and Malachi Smith are there to help you insure it. Modern college athletes are adept at creating content for social media, and at UConn they get more far experience interacting with media than in many places. “They’re in some ways naturals behind the camera,” said Dominic Godi, UConn’s associate AD for strategic initiatives.
“which is a unique skill and it makes them more attractive to future companies. They know they have the charisma to be potential talent in future deals. ” Ball’s spot for TurboTax was filmed in January at Gampel Pavilion, a 14-hour production with a crew of 30.
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