How much can UK women's coach Kenny Brooks make during March Madness?
As NCAA Tournament 2026 begins, here's a look at Kenny Brooks' contract, performance incentives for Kentucky women's basketball in March Madness.
As Kenny Brooks begins his second postseason as head coach of Kentucky women's basketball , The Courier Journal analyzed the value of his contract and performance incentives ahead of the NCAA Tournament . Brooks signed a one-year extension in October, so his current deal with UK runs through June 30, 2030. His base salary remains $400,000, with the majority of his annual compensation stemming from media and endorsement obligations (this media and endorsement number sits at $1 million in 2025-26 and will increase to $1.
1 million in 2026-27, $1. 3 million in 2027-28, $1. 4 million in 2028-29 and $1.
5 million in 2029-30. ) His total salary for the current contract year, before any postseason incentives, is $1. 4 million.
UK also provides Brooks with “standard employee benefits,” including a health plan, life insurance, dental insurance, accidental death and dismemberment insurance and long-term disability, as well as vacation time subject to athletics director approval. The university pays for a membership at a “mutually agreed upon country club" and the choice of one car or an automobile stipend. And UK contributes 10% of Brooks' annual salary to a retirement plan, while Brooks contributes 5%.