Bombarding gamblers with offers greatly increases betting and gambling harm
•University of Bristol
Research has confirmed for the first time that people with active gambling accounts who receive regular ‘free bets’ and other direct marketing offers place a lot more bets, spend far more, and suffer greater related harms than gamblers who have opted out of s…
The study, led by Central Queensland University in Australia in collaboration with the University of Bristol in the UK, found that participants who chose not to receive direct marketing, such as emai…