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The Amazing Backstory How IndyCar At Arlington Was Texas-Sized Success

Yahoo Sports

A Forbes Sports Money "Deep Dive" into how IndyCar's Java House Grand Prix of Arlington was a tremendous first-year success by bringing three business giants together.

Racing action from the Java House Grand Prix of Arlington with AT&T Stadium in the background. INDYCAR Photo by Joe Skibinski The overriding theme that came out of last weekend’s Java House Grand Prix of Arlington was stated by six-time NTT IndyCar Series Champion Scott Dixon. “I think this is the new standard,” Dixon told me in the IndyCar Media Bullpen leading into the race.

“This is what IndyCar needs to stick to. ” That was a sentiment shared by nearly every driver that spent the weekend at IndyCar’s newest event at the 2. 73-mile, 14-turn temporary street course that included AT&T Stadium, Globe Life Field and Texas Live – a major sports and entertainment complex in the Dallas/Fort Worth Metroplex.

The race course provided speed and some very good racing for IndyCar. The grandstands were packed with a sell-out crowd announced just before the race. An impressive general admission crowd roamed the course and watched the action from the many viewing areas that were designed by race promoters.

All 73 luxury suites were sold, giving corporations and guests a true VIP experience. There were also two clubs that were built with the race track underneath, giving those patrons an incredible and unique view of the racing action. Those included the WinStar Winners Club and the Horseshoe.

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