New Balance Signs Seattle Seahawks Quarterback Jalen Milroe to Growing Athlete Roster
The Super Bowl champion joins the brand's group of major athletic talent like Coco Gauff, Shohei Ohtani, Gabby Thomas and more.
New Balance revealed Seattle Seahawks quarterback Jalen Milroe as the newest addition to its football roster at a fireside chat with sports broadcaster Maria Taylor on Friday. As part of the brand roster, Milroe will play an active role in wear testing and developing new football product, providing direct feedback and working with the New Balance product team, the company noted. The Super Bowl champion will also be featured in performance and lifestyle campaigns across the brand.
More from WWD New Balance Covered One of Its Most Classic Sneakers in Croc for Spring New Balance's Futuristic Lifestyle Sneaker Is Getting a New Release in Easter Colors New Barbie Celebrates England Star Chloe Kelly In an interview with FN ahead of the announcement, Milroe called the new partnership “special” as he is excited to be a part of the brand. “From the point I started talking to New Balance , I could tell they really cared about me as a person,” Milroe said. “They asked me about my values, what I’m interest in, what other things I like.
And then what I met the whole team, I knew we had a connection for future endeavors. ” Milroe also said the fact that his brother is a personal fan of New Balance makes this partnership extra special. “He’s from the DMV (DC, Maryland and Virginia metro area), and New Balance is everything there,” he added.
“So, now to be able to work with New Balance, it’s pretty cool. It feels like a full circle moment. ” Growing up in Katy, Texas, Milroe’s journey has been defined by excellence on and off the field.