Inside Urban Outfitters’ Footwear Growth Strategy
By Stephen Garner••WWD
Urban Outfitters GMM of men's and footwear Bijon Javadzadeh tells FN about the retailer's growth in the shoe category and its new Vans activation.
Urban Outfitters continues to grow its footwear reach with a targeted approach around Gen Z. This month, the Philadelphia-based retailer debuted its latest “On Rotation” activation with Vans in cele…