WNBA Star Kelsey Plum Just Launched an AI Twin, and Fans Can’t Stop Talking About It

WNBA Star Kelsey Plum Just Launched an AI Twin, and Fans Can’t Stop Talking About It originally appeared on NESN . Add NESN as a Preferred Source by clicking here . Kelsey Plum is stepping into the AI era in a way that feels straight out of the future.

The Los Angeles Sparks star has launched a verified AI digital twin through Talk2Me, becoming the first professional female athlete to debut one. The idea is simple but attention-grabbing: fans can voice call a digital version of Plum and interact with an AI built to reflect her voice, mindset and personality. Plum announced the launch on March 6, and Fast Company reported on the project a few days later as one of the more notable new crossovers between women’s sports and tech.

View this post on Instagram A post shared by Kelsey Plum (@kelseyplum10) That alone is enough to get people talking, but this move feels bigger than a novelty app or a flashy launch. In a sports world where athletes are constantly trying to scale their brand without losing control of it, Plum’s AI twin looks like a new kind of playbook. What Kelsey Plum’s AI twin actually does According to Talk2Me , Plum’s digital twin is designed for private, one-to-one conversations at scale.

The company says it was built using authorized recordings and data, and that it’s meant to mirror Plum’s tone, perspective and leadership style rather than function like a generic chatbot. Here’s what the platform says fans can expect: Real-time conversations focused on training, mindset, resilience, leadership and breaking barriers. A more personal, mentorship-style experience instead of just watching highlights or scrolling social posts.