Syracuse Orange: New AD Bryan Blair ready to “modernize our enterprise”
Syracuse’s new Athletic Director is ready to “wake the sleeping beast.”
Syracuse Orange Athletic Director Bryan B. Blair poses with Otto the Orange during his introduction on Thursday, March 19, 2026 at Miron Victory Court in Syracuse, New York. | Photo by Christian De Guzman | NunesMagician SYRACUSE, N.
Y. — The message was loud and clear. “We’ve got a lot of places that are stuck in ‘what was.
’” said new Syracuse Orange Athletic Director Bryan Blair. Blair introduced himself to Syracuse University and the Central New York community on Thursday morning. He was officially named as the 12th athletic director in school history.
And he knows that “attacking revenue generation and NIL” is what is going to bring success to Syracuse. Blair emphasized the importance of NIL clearly. “We’ve got to modernize our enterprise,” said Blair.
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