Visalia Rawhide unveils ‘meaty’ new alter ego for 2026 baseball season

There is a growing trend among Minor League Baseball teams to add alter egos to their primary identities. So far, it appears to be an effective promotional strategy, especially for teams whose occasional names can be included in their ballpark menus. The Lake County Captains, the Cleveland Guardians’ High-A affiliate, will be known as Lake County Fish Fry's for two Friday games this season.

The Reading Fightin Phils, the Philadelphia Phillies’ Double-A affiliate, will become the Reading Iced Coffees for one game — arguably an improvement from past alter egos such as the Reading Cream Chipped Beef or the Reading Flapjacks. And, of course, the Fresno Grizzlies, the Single-A affiliate of the Colorado Rockies, have also been known as the Fresno Tacos. Now, the Visalia Rawhide has announced that for its Saturday games in 2026, the team will be known as the Central Valley Sir Loins .

The new identity celebrates one of the Central Valley’s main industries, with Tulare County consistently among the top producing beef and dairy cattle regions in the country. According to promotional materials from the team, the logo’s character, Sir Loin, is officially Loinwell Angus I, and has the nickname “The Crowned Cut. ” He is also known as the “Defender of the Fertile Lands and Guardian of Flavor.

” The Central Valley Sir Loin uniforms will feature a black hat with a purple brim with Sir Loin pictured on the front reclining on a grill and wearing royal attire and a baseball crown. The jersey front will read “Sir Loins” in a royal font with a baseball crown. The uniform will include black sleeves with a CV emblem for the Central Valley on one, and a V emblem for Visalia on the other.