Lakers Cut Ties With Major Sponsor Amid Ownership Change
The Los Angeles Lakers made a big decision on Wednesday, March 18, to end their jersey patch partnership with Bibigo, a Korean food brand. The Lakers agreed to a five-year, $100 million deal with Bibigo ahead of the 2021-2022 season, though with the deal now up, the organization is looking for a new suitor. “The Los Angeles Lakers are opening up global sponsorship rights for their premium jersey patch partnership for the 2026-27 NBA season and beyond,” the Lakers wrote in a statement.
“The move represents the next chapter for the storied franchise’s evolution. ” Mar 5, 2026; Los Angeles, California, USA; The Los Angeles Lakers logo at midcourt at the Crypto. com Arena.
Mandatory Credit: Kirby Lee-Imagn Images The Lakers were recently purchased by Mark Walter, the controlling owner of the Dodgers, among other sports entities. Walter has brought in a ton of new personnel across the board, especially on the business side, and that leadership seems intent on securing new, larger partnership deals. “The Lakers are one of the most recognizable brands in the world, synonymous with greatness, championships, style, and legacy,” Lakers Vice President of Corporate Partnerships Jill Snodgrass said.
“There’s no question the value of the Lakers starts on the court in the heart of Los Angeles and uniquely extends across culture and entertainment to reach people everywhere. The elite identity of the Purple and Gold blends legendary history with dynamic newness, creating moments and experiences that are remembered forever. ” The Lakers are entering a pivotal offseason that will see a front-office reshuffling, key players potentially leaving, and the franchise’s new direction taking shape.