Caleb Williams seeks trademark protection for "Iceman"
As George Costanza learned in his effort to be known as T-Bone, it's not easy to create your own nickname. That isn't stopping Bears quarterback Caleb Williams. Williams has applied for multiple trademark protections as to the term "Iceman.
" A search of the U. S. Patent and Trademark Office records shows that multiple filings were made on March 16, 2026, with the intent of using the term on: eyewear; sunglasses; downloadable posters; downloadable computer software featuring digital trading cards; athletic bags; tote bags; backpacks; luggage; water bottles sold empty; sports bottles sold empty; plastic water bottles sold empty; mugs; sweatshirts; shirts; tee shirts; hats; jerseys; jackets; vests; athletic sporting goods, athletic and sports equipment; footballs; and balls for games.
Williams's attorney, Josh Gerben, explained the effort in a blog post, with the name tied to the " silhouette of Williams mid-throw , inspired by a pivotal fourth-and-8 play during a playoff matchup in Green Bay last season. " Some compared the image to the Michael Jordan "Jumpman" logo. Jumpman, Iceman.
You get the idea. Hopefully, Caleb will beat Neil Watkins from accounting to Iceman.