Sports Streamer DAZN Says Rights Deal With Boxing Promoter Top Rank Signals Ambitions For The U.S.
After sports streamer DAZN announced a multi-year rights deal with boxing promoter Top Rank, execs from the outlet financed by billionaire Len Blavatnik offered an update of their strategy in the U. S. DAZN’s Pete Oliver, CEO of growth markets, and Walker Jacobs, global chief revenue officer, were joined by Top Rank President Todd duBoef at a press briefing Wednesday at New York’s Madison Square Garden.
Following the briefing, they convened a press conference featuring a number of Top Rank fighters. More from Deadline BET+ To Be Folded Into Paramount+ As Tyler Perry's Stake Is Acquired By Paramount Amazon Raises Price Of Ad-Free Prime Video Plan, Tags "Ultra" Onto Brand Name Peacock Adding Vertical Live Sports, Game Titles And AI Andy Cohen The streaming deal gives Top Rank a media platform in the U. S.
for the first time since last summer, when its deal with ESPN elapsed. In previous periods of its six-decade history, the Bob Arum-led promotion has been closely associated with premium cable networks like HBO and Showtime. Exact programming plans are not yet set, but the partners said they hope it will enable them to schedule bouts at a regular cadence on DAZN’s basic subscription tier, ideally on Saturday nights.
Soccer has also been a mainstay for DAZN, which has rights to Italian league Serie A and carried last summer’s FIFA Club World Cup in the U. S. In certain global territories, it has rights to the NFL, Major League Baseball and other top-tier leagues.
Oliver said DAZN has “made great progress here in the U. S. in the last couple of years.
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