West Brom's Challenges Slow Down as They Cut Costs by $17 Million
West Brom are currently 21st in the Championship, one point above the relegation zone [Getty Images] West Bromwich Albion have reduced their annual losses by almost half, to help strengthen the club's aim of complying with the EFL's profit and sustainability (P&S) rules. In its latest financial report, West Bromwich Albion Group Limited - the part of the club that must comply with the regulations - posted an operating loss of £17m for the 12 months up to the end of June 2025, down from £31m the previous year. Under P&S rules, Championship clubs are permitted to lose a maximum of £39m over a rolling three-year period.
Albion have been closely monitored by the EFL after their losses increased by £23. 4m during the 2023-24 accounting period, the first without parachute payments since relegation from the Premier League in 2021. And although the club has posted a combined loss of £55.
6m since July 2022, the figure is considerably lower for P&S purposes because spending on infrastructure, their academy and the women's team is exempt from calculations. The Baggies have invested in their training ground in Walsall and installed nearly 4,000 safe‑standing seats at The Hawthorns. Consequently, the club are understood to be confident that their accounts will comply fully with the P&S rules.
2025 sales to appear in next year's accounts Overall staff costs decreased from £42. 9m to £37. 1m, largely due to the departure of several high‑earning players who were either out of contract or sold.
Player sales totalled £8. 2m, including academy product goalkeeper Alex Palmer to Ipswich and part of the fee received from Coventry for striker Brandon Thomas-Asante as the transfer was spread over more than one year. Meanwhile, Albion spent a total of £6.
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