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Which NCAA men's basketball players are making the most money off the court in the 2025-26 season?
College basketball's 10 highest-paid players in 2026, from A. J. Dybantsa to Keaton Wagler originally appeared on The Sporting News .
Add The Sporting News as a Preferred Source by clicking here . It pays well to be a college basketball star. That wasn't always true, of course.
But in the era of NIL (Name, Image, and Likeness), top players are able to capitalize on their brand through deals off the court, with more financial incentive to perform well in college, hit the transfer portal eyeing a bigger deal, or hold off on their NBA futures longer. Naturally, most of college basketball's biggest names are among the reported highest earners in 2025-26. Plenty of the top NIL earners are known for their elite production, while others were top-notch high school recruits or the son of an NBA star.
Here's a look at the 10 highest-paid players in college basketball for the 2025-26 season, according to the On3. com database. MARCH MADNESS HQ: Live NCAA bracket | TV schedule | Printable bracket No.
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