Evan, Madison's Texting Magic: Olympic Gold on TikTok!

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: NBC Snoop Dogg has become quite a presence at the Olympics. This year, he was named Team USA's first-ever Honorary Coach for the 2026 Winter Olympics in Milano Cortina.

He has also been a correspondent for NBC’s Olympics coverage over the years, and his commentary with Kevin Hart is one of the most entertaining broadcasts (and something Snoop was paid handsomely for ). He even got his hands on the Olympic torch . It seems like this year he took the honorary coach title quite seriously, as he texted ice dancers Evan Bates and Madison Chock after their performance, which was a mega-cool moment for the skaters.

During a recent interview with US Weekly , Bates revealed that the iconic rapper texted hims and dance partner (and spouse) Chock the day after the duo took home the silver medal for Team USA. He revealed that the message was incredibly sweet and also surreal, considering both athletes Snoop’s status as a public pop culture icon. Bates said: We woke up a day after competing, and we had this really encouraging, beautiful message written by Snoop, It’s not every day you wake up to a text from Snoop.

I was like, ‘This is crazy. ’ According to Madison Chock, the message was simple, but very heartfelt, and pretty wise. Bates also said that the message surrounded the silver medal win, and how the medal was something to be proud of, even if it wasn’t the gold skaters naturally are hoping for.