CBS Ready to Cash in on Ultimate 50/50 MatchPoint Moment in NFL!

The NFL remains the king of American sports, especially when it comes to media consumption. After watching the NBA and NBC strike a major media deal that reportedly frustrated the league , the NFL has moved forward with negotiations of its own. Talks with another media partner are already underway, and the sides appear to be closing in on a massive agreement.

MORE: Jim Irsay estate sets record with sale of valuable Pink Floyd item According to reports , the NFL and CBS are nearing a new deal worth more than $3 billion per year. That figure would nearly double the value of NBC’s current Sunday Night Football agreement. Dec 7, 2025; Paradise, Nevada, USA; Denver Broncos quarterback Bo Nix (10) with CBS sideline reporter AJ Ross following a game against the Las Vegas Raiders at Allegiant Stadium.

Mandatory Credit: Kirby Lee-Imagn Images NBC is not expected to lose Sunday Night Football. The situation is still worth monitoring as the NFL continues to spark bidding wars across the media landscape. In recent years, both Amazon and Netflix have secured prime-time and holiday broadcast slots.

MORE: Should the Pittsburgh Steelers close the door on Aaron Rodgers? CBS currently airs Sunday afternoon NFL games alongside FOX, with its existing agreement paying roughly $2. 1 billion annually.